There has been much speculation in the past years about self-publishing.Some argue that publishing houses do not have a future as publishing service providers.Others claim that it is very easy to publish a book as an e-book.There are many success stories of self-publishers.
More and more authors are wondering if they actually need a publisher and a retailer knowing they always take the biggest cut of the pie.The paper looks at the case of a Lithuanian author Pedal Strap bestseller (in print).This book has also received the Lithuanian Book of the Year Award in the Fiction category.The author had the book published in Lithuanian by a traditional publishing house.
It was quite successful so he decided to self-publish a digital version in English.The steps taken by the author to publish his e-book on Amazon are described and analyzed.Finally, the paper presents the results of selling and promoting his e-book on Amazon platform and provides some Matchbox Gift insights into facing the market without professional help.